DAVID-ANDERSEN SIGNATURE
Co concept and production - Collective Oslo
“SIGNATURE IS NOT JUST AN ACCESSORY”
David-Andersens new chain design SIGNATURE is a form of personal expression. Inspired by the strong Scandinavian design from David-Andersen's archives, the collection is designed with a unique and recognizable character. SIGNATURE is designed and produced in Norway from 100% recycled gold and silver. Each piece of jewelery is put together by hand and is the result of Norwegian craft traditions and innovative design.
«Everybody´s got a chain that is their signature. It is a way of showing personality .»
– Nina Marker, model
Hysj, gullet (ta den ring og la den vandre)
BY Caroline Krager
Din minste samboer
får være med noen dager eller alle
flyter i løse lufta, lener seg mot deg
bittesmå, kom nærmere
de glitrende, brede smilene
smyger seg rundt i kroppens daler
på høydene, svever lette
og slenger seg tungt når hud møter hud
eller føtter treffer asfalt, dansegulv,
kanskje spiller de meg gode
de, de små og gyldne
eldre enn deg, meg
evigvarende om du vil ta den ring
og la den vandre
videre i familietreet
solen, vår største lampe,
den luringen, kiler oss under armene
og brøler oss i fjeset til
det eneste som finnes
er gult og skimrende, ja-fase,
tommel opp og diamanter
RSVP yes absolutt
varmt i håndflatens hulerom, kjølig i skrinet
plukker kostbart smågodt i gull og sølv
skaper små sammenkomster
lenker, kjedereaksjoner
av fnising rundt håndleddet ditt
hysj, gullet
mannen i månen, vi møtes igjen
kropp treffer laken og dyne,
smykker får hvile i fløyel og skrin
så lite som skulle til
og så mye det betydde
It’s your story
It’s your signature
David-Andersen invited a digital collaboration between photographer and filmmaker Sølve Sundsbø and the digital designer and artist Coline Cherry for one of the images in the SIGNATURE campaign. The fusion of Sølve's strong photography and Coline's 3D design formed a campaign that is innovative, and where SIGNATUR comes to life through layers of beautiful oversized 3D jewelery animations.
Photographer and filmmaker Sølve Sundsbø
"SIGNATURE" was photographed and filmed by the renowned Norwegian photographer and filmmaker Sølve Sundsbø. Sølve has garnered respect for its otherworldly concepts, stylistic versatility and openness to new technologies. His works can be seen in Other Vogue, i-D, Chanel, Gucci, Louis Vuitton. Silver's NY Times art film, "14 Actors Acting" won an Emmy.
Digital designer Colin Cherry
Coline Cherry pushes digital design into a new age. Coline's work focuses on the relationship between fashion design and 3D animation and how the two can be combined to create truly unique designs. Coline works with inspiration from a mixture of escapism, boredom, curiosity and intellectual ambition; learn new techniques and explore new creative landscapes.
Production:
Marketing director: Ida Lund-Hermanrud/David-Andersen
Creative Director: Sophie Noel Vanay/David-Andersen
Production & art direction: COLLECTIVE OSLO/Hilde Pettersen Reljin
Photo & film: Sølve Sundsbø
3D animation: Coline Cherry
Stylist: Maria Fuhre, Pudder Agency
Makeup artist: Linda Wickmann, LW agency
Hair stylist: Sigrid Hesla Breie, Adam og Eva
Manicurist: Eszter, Kolors
Model: Nina Marker