Costume Magazine Editor in Chief Kine B. Hartz (right) and Fashion and Bueaty director Sonia Uppal (left)
Adam og Eva Product Launch
Concept and production - Collective Oslo
Adam og Eva launched their new product line Adam og Eva På Flaske April 22nd 2023. Collective oslo worked with Adam og Eva on the concept for the launch and initiated a collaboration with Costume Magasin to co host the launch event.
“It´s great to be part the launch of a new Norwegian haircare series by one of the hair industry's well-established players such ass Adam og Eva.”
- Costume Magazine
At the launch event 300 guests where greeted with Petit Fours by Obelia and non alcholic drinks by Empress. Flow Oslo decorated the venue Adam og Eva Paleet with colorful flowers that matched the colors in the product design.
The story of the product line is that they are made by Adam and Eve internal invention team, where professional knowledge is now bottled. Hence Adam og Eva På Flaske. Apple extract is the "protagonist" in the ingredients list, as it is also in their logo. Apple extract has great strengthening and moisturizing properties, both for the scalp and the hair.
Q&A with Adam og Eva:
CO: How did the product journey start?
AE: Since the launch of Adam and Eva in 1973, a separate product line has been on the wish list. This year we celebrate 50 years and finally Adam and Eva's own products are launched. The development has lasted for 3 years, and has been exciting and challenging. With our expertise in hair, and the chemist's expertise in ingredients, we feel that we have now ended up with a product line that has both advanced technology and is consumer-friendly.
CO: How have you developed the products?
AE: There are 19 products divided into 7 series. Each range is specially developed for different hair types and textures and its needs. Hair care and care products are predicted to be one of the big trends going forward, where good hair care routines and a healthy hair and scalp are the ideal. That is why we initially wanted to focus on care products. It was a matter of course for us to invite our own employees to participate in the development of our own hair care range. In this way, we could use our expertise and experience from 50 years in the field, to make the products exactly as we wanted them. We have many skilled hairdressers all over Norway who have one of the country's best educations and knowledge in hair.
CO: One of the main ingredients is Apple Extract, tell us a little about this?
AE: The apple is the very symbol of the Adam and Eve brand, and when we started developing the products it was essential to add apple extract to the products. Apple extract has both strengthening and moisturizing properties, for both hair and scalp. In addition, it has a pre-biotic effect, which balances the bacterial flora in the scalp with good bacteria. Which is a foundation for healthy hair.
CO: Why is the quality of the products so important to you?
AE: Our focus has always been to be the best at the technical and professional aspects behind our craft, and therefore it was also important for us to ensure that the products met the same standard. It is a series professionally created by hairdressers.
CO: What is the way forward?
AE: Furthermore, we want to develop more products, especially styling products. There we will start from what we miss in the market. Here we will use our own artists and hairdressers to develop the products, as we have done with the care series. The care series forms the basis for the styling series, as healthy hair is the foundation for good styling.
photo: Tonje Gulbæk